Slipstream Energy’s website has won the prestigious Big Green Chip award for “The best application of digital technology that has directly helped to preserve the environment”.

Slipstream Energy worked in conjunction with Bowers and Higgins Freelance to develop a website that helped to address the growing problem of energy consumption of Internet servers. The carbon emissions from electricity used to supply Internet and network servers is a significant and poorly publicised problem, with emission levels of 1 billion tones of C0₂ per annum being the same as those of the aviation industry.

The awards panel said “The winner here used a brilliantly simple idea, that the web site for a company manufacturing wind turbines should itself run on renewable energy. This helped strengthen Slipstream’s brand and highlighted the potential for the digital industry to take action about its growing carbon footprint.”

Slipstream Energy Ltd is a unique company in the North of England. It develops the next generation of urban wind turbines which help businesses to reduce their carbon footprint and make a bold and stylish statement to their customers.

View Big Chip Awards web site – click here.